pacha nyc

by

Betty Kang ~ New York City, NY – November 17, 2005 – World-renowned lifestyle brand Pacha is teaming up with DJ/producer Erick Morillo to launch Pacha in New York City this fall. The newest member of the international nightlife consortium will be the first North American branch of the club.

Pacha was founded by Ricardo Urgell in 1967 with a single club in Sitges, Spain. The family-run business has since grown into a global brand that encompasses more than 25 nightclubs, restaurants, a hotel, a record label, a radio station, a bilingual lifestyle magazine and a full-scale merchandising division built around their recognizable cherry logo. This year, they entered the resort industry with Isla de Pacha, a private island off the coast of Brazil.

“After 36 years and 25 nightclubs, it has been the dream of Pacha to host a New York venue. We believe New York is the spiritual home of discos and nightclubs and we are happy to be a part of its great history.” says Pacha brand director Danny Whittle.

The four-tiered, 30,000-square-foot club and event space is already a part of New York nightlife lore, having housed the second incarnation of legendary nightclub Sound Factory. Armed with the expertise of New York nightlife veterans Eddie Dean and Rob Fernandez, and the musical guidance of co-owner and resident DJ Erick Morillo, Pacha will offer a unique experience, combining European flair and New York energy.

Showing its commitment to music and DJs, Pacha has commissioned New York’s first Dynacord alpha concept sound system, imported from Germany. The system, built specifically to play dance music, is also in place in Space Miami. Unlike other large New York clubs, Pacha’s DJ booth is set in the center of the dance floor, providing a connection between DJs and dancers.

“I want this to be a club where the best DJs in the world will come to play on the best sound system in the world,” says Morillo. Known for consistently drawing unprecedented crowds to Pacha’s flagship club in Ibiza, the producer and Subliminal Records label head will serve as a resident at the New York location.
Frequented by celebrities like U2, Kelis, Kylie Minogue, and Shakira, Pacha Ibiza has long been a fixture of the international party circuit. In addition to Morillo, prominent DJs like Danny Tenaglia, Roger Sanchez, David Morales, and Deep Dish have played there in the span of a single season.

The name ‘pacha’ comes from Spanish folklore and loosely translates to “live like a king.” New York’s Pacha will fully embrace that philosophy.

For more information visit PachaNYC.com or PlexiPR.com!

Comments

Post a Comment

popular now

q104 country christmas

by
Image
Jackson Dean is one of our more favorite rising stars just now and this was a rare opportunity to catch him outside of the glitz and glam of an arena show.  Indeed, we had been trying to catch up with him, in just this type of format, for more than a year.  Each attempt was thwarted for one reason or another and we had kind of given up hope.  Then comes Q104 (KBEQ-FM) with their annual Christmas show featuring none other than this elusive musician. Hosted by PBR Big Sky at the Power & Light District, with proceeds going to St. Jude Children's Research Hospital, this proved the perfect opportunity to catch his act, up close and personal, and unplugged.  This is the true test of the talent of any musician, to get up on stage with nothing more than their voice, instrument and stage lighting. Jackson Dean did not disappoint either. A country musician who is not entirely country, he is rhythm and blues, and a little...
read more »

weston wassailing

by
Image
  A random encounter with wassailers in Weston found them shuffling along peddling their vocal wares on the opening day of festivities at Historic Weston Orchard & Vineyard .  They had chosen the perfect day, with a bright shining sun and temperatures lurking about 0ºC, though seemed a bit confused about their role. This gang of carolers were attempting to apply house wassailing to the setting.  As this was an orchard, wassailing etiquette dictates they wander about reciting their incantations and singing to the trees of the fields in an effort to promote a good harvest for the coming year.   Shoppers appeared undeterred, mostly ignoring the misguided cretins.  They were entirely too obsessed with the small row of merchant tents where freezing sellers made every effort to hoard what little warmth they could.  In the big house, aka barn, others huddled around the cider tanks, with offered a variety of food, libations, and a more infused sort o...
read more »

a kc rep carol

by
Image
An evening with the  Kansas City Repertory  interpretation of the Charles Dickens tale, "A Christmas Carol," turned out an excellent performance in this 43rd rendition the classic.  A diverse representation of performers stood for nary a slip in their execution.  The narrator stumbled a couple of times but recovered so quick, it was hard to accept that it had really occurred. When you have that many lines, it is hard not to miss one here and there though. Early in the opening acts of the show, a phone voiced its annoying melody.  However, nobody on stage missed a beat, or even blinked, as the device quickly silenced.  Technology is hard for some, I suppose.   It was not for the production though! A revolving set appeared well manicured and suitable for every angle of the production, and actors flowed seamlessly across and between scenes.   Extending into the audience as well, extras sometime enhanced the lighting and sound, prior to thei...
read more »

celebration of the dead in 2024

by
Image
A forecast of little more than continuing rain did not deter our trek over to Central Avenue in Kansas City, KS for the annual Dia de Muertos celebration.  The memories of last year commanded a follow-up on this cultural festivity in the hometown. The afternoon had been relatively rain-free with the sun peeking through from time to time. Arriving around 4:30 pm, we almost immediately wished that we had come sooner.  Within an hour of arrival, heavy rain sent folks scurrying for cover. We were fortunate enough to have stopped about that time to enjoy a little delicious local flavor, under a canopy, and from the very same folks as in the year before.   In spite of uncooperative weather, a general air of warmth and amiability filled the streets of Central Avenue, overcome only by opportunities to enjoy music, dancing in the streets, and some of the most delicious food and treats to be found anywhere. The lineup proved every bit as enjoyable as the y...
read more »

contrasting garden glow

by
Image
This date after Thanksgiving our crew remained a bit more local, visiting the  Festival of Lights at Powell Gardens .  The experience is quite a contrast with the effort last year in St Louis.   Many of the displays stand out nicely, as do a few very intentional arrangements in random locations.  They are well-placed for interaction and photographs. However, sidewalks lined with lighting stretch in random directions without any sort of guidance, seemingly without intent or construct.   The paths occasionally intersect, sometimes through tunnels of light, which is the highest level of interactivity.  Treats are available for purchase at multiple locations, but only one contains enough warmth to encourage folks to linger any length of time. Other fires pale in comparison, making the only other temperature refuge beyond the main building, Santa's workshop.  He was very busy there, enjoying the company and a photo shoot among the y...
read more »

miss hawaiian tropic international model search 2003 kc week 5

by
Image
Entering Week 5 of the contest, competition was getting tight as more and more desired to make name for themselves and their bodies.  This was the last round before the finals, when the winners of this and the last four would be brought back in front of Shotgun Jackson for a final decision.  Of course, after there was the usual drunken debauchery and dancing to beats provided by Bill Pile and Steve Thorell.   view more photos from this event
read more »