Don’t Consume . . . Create
by Brent Crampton
photos courtesy of Chicago Groove
By creating, instead of consuming, Chicago Groove is pushing house music to new
boundaries. Cofounders of the site, David O’Malley, aka david.o, and Ramiro Solis,
first conceived the idea for the web site while drinking tequila and
expressing their desire to altruistically spread Chicago house music.
“Chicago is everything to me, from the best food, the skyline, the
change of weather, to the unbelievable amount of music here,” says
david.o. “There is 3 events worth going to every night.” From the
cocktail napkin that they brainstormed on that night birthed the
concept of Chicago Groove.
Looking for mixes from Rick Garcia, Janel Roland, or Alexander East?
Chicago Groove’s got that, plus much more.
From the hundreds of Real Player mix sets to check out, picture gallery
of all the hottest clubs in Chicago, and the events list -
Chicago Groove is a house-heads connection point to the underground
house scene in Chicago.
The web site “is about our love of promoting Chicago’s best deejays,
music and events, while throwing our own events,” said david.o. “All
in all, it’s about fun.” Web developer, Nino Chavez, aka Nino, said,
“
The web site simply lets us share our experiences with everyone else.”
With their weekly event on Saturdays at Beviamo Wine bar, and their
monthly on the first Saturday of every month at Big Wig, Chicago Groove
has booked international talent from Iz & Diz, Lance Desardi, Lady D,
Derrick Carter and Mark Grant to name a few.
But Chicago events are, according to david.o, “kind of on a lull right
now compared to a few months ago.” Nino said, “Chicago is rich in
house music talent. But it’s a small population of house heads with so
many events and people trying to make a name for themselves, it spreads
the community too thin.” He went on to say, “there are too many times
when I hear people say, ‘it’s not like it used to be,’ but I’m not
quite sure what that means yet.”
To help remedy that situation, Chicago Groove is “promoting house music
all over the city,” according to John Daminato, a local Chicago deejay
that has his bio and mix hosted on the site. “By hosting mixes on
their own dedicated server, booking local deejays, maintaining
residencies and collaborating events with X’ess, they are helping to
keep house music thriving.” Another strategy that Chicago Groove takes
avoiding a cover charge at their events. “Chicago Groove attendees
never have to pay a cover,” says david.o.
Considering that the web site is averaging 300 unique hits a day, the
organically-grown concept is practically producing its own fruit.
“
It‘s weird when people to come up to me when I am out, saying that
‘
you are david.o,’ and me not knowing them.”
When it comes down to it, whether it be buying records, playing the
vulture-game with trying to get gigs, or jumping on any opportunity to
promote before others, many deejays in the industry only consume.
Nino, david.o, Ramiro and the whole Chicago Groove are creating.
Be sure to check these guys out at Chicago Groove.com!