Lodger
- "Hi-Fi High Lights Down Low”
by Justin Kleinfeld
New York, NY – e-Recal, Recall Records’ new
digital community is pleased to announce the North American
release of Lodger’s Hi-Fi High Lights Down Low. Perfectly
embodying e-Recall’s own fun, creative and communal
approach to music, Lodger has created a strong buzz with
a unique brand of self-promotion and compelling visual imagery.
Lodger built a strong, almost mythical cult online following
(more than 3 million individual visitors to its Lodger.tv
website) thanks to its simple but uniquely effective, self-made
animation videos. Although the bands website has attracted
millions of visitors from around the world, it offers very
little in the way of information on the people behind the
music. Without proper publicity photos, and with the animation
videos as the only visual representation of the band, there
is a huge mystery surrounding Lodger. Just exactly who/what
is Lodger?
We can tell you that Lodger was founded in 2002 in Helsinki,
Finland by singer-songwriter Teemu Merilä. Intended
primarily a showcase for Merilä’s songs, the
band soon found a unique visual outlet in a striking animated
video for the song “Doorsteps,” made by bass
player/lyricist Hannes Häyhä on his laptop computer.
In 2003, “Doorsteps” was chosen as the best
Finnish music video of the year. At the BAF03 festival in
Bradford, England, it won the award for best Flash animation.
The following year, Doorsteps was one of the highlights
of Resfest 2004, a traveling digital film festival that
visits more than 35 cities around the world. Yet, that was
all just a prelude to the kind of attention the video got
on the internet. Interest continued to grow with the release
of Lodger’s next video––“I Love
Death”––once again featuring the animated
antihero “One-Eye”. Lodger’s first album
Hi-Fi High Lights Down Low has a sound that matches the
band’s videos: hidden underneath the deceptively simple
guitar-rock surface are bold melodies and stories unafraid
of the big emotions.
e-Recall is the continuation of a proactive step that Recall
Records has been taking in the digital space. Through a
partnership with iTunes and MTV Europe, Recall lead the
successful worldwide release of Guy Ritchie’s 2005
movie soundtrack Revolver in digital-only format. e-Recall
has many projects in the works, including the July 4th worldwide
exclusive release of L’art De La Nappe - the first
album in a new series of compilations from Hotel Costes.
Beyond these releases, e-Recall is also a community where
members are given access to creative and rich exclusive
content such as the lodger sagas, exclusive music tracks,
concert footage, mobile content and much more!
About e-Recall
e-Recall focuses on launching artists and projects in
digital-only format using creative marketing and distribution
tools within the new media environment. e-Recall features
exclusive content in the form of free music downloads, streaming
video, news, mobile content and a chat/discussion area for
Recall artists including Grand National, Jehro, Border Crossing
and Thomas Dybdahl. e-Recall also acts as a digital imprint
for on-line only releases from new and developing artists,
including Junesex, Waterboy, Lodger and Ricardo Villalobos.
In addition to exposing music lovers to the great music
of Recall Records, e-Recall also aims to discover the best
undiscovered music on the planet – from our own fans.
A special "demo" area will allow aspiring artists
to upload sample tracks for review by Recall's A&R staff
and the music community. The best tracks and artists will
be eligible for commercial release via e-Recall.
About Recall Group
Founded in 1997, Recall Group is now one of leading independent
record companies in Europe and has developed an exciting
roster of artists and soundtracks. Based in Paris, with
recently opened offices New York and Toronto, Recall Group
is dedicated to releasing a diverse selection of new and
established artist albums, from indie rock to electronic
to hip-hop to world, alongside soundtracks on its Recall
Music For Films imprint. Following successful European releases
from Mylo, Brand New Heavies, Lisa Stansfield and The Servant,
Recall USA will focus on British indie rockers Grand National,
electronic producer DJ Cam, and international singer songwriter
Jehro. The company is seen as a pioneer in exploring and
developing entirely new expressions of music and image,
whether for film, television, advertising, video games or
communications and internet technology.
Check out e-Recall.com,
Lodger.TV
for more information, or RephlektorInk.com.